Showing posts with label ingenious marketing ploys. Show all posts
Showing posts with label ingenious marketing ploys. Show all posts

Friday, February 13, 2009

The business of books


I recently borrowed a book from my favourite local library about running a business from home. It covers everything the potential homebody workabee might want to know: how to pick the right business (as a wild guess I'm thinking a home-based brain surgery business might not be the one for me, seeing as how I'm not a brain surgeon); how to organise your desk (invaluable for mass profits apparently); and how to stay motivated and productive (what's not motivating about having the freedom to stay in bed all day?).

Anyhoo, so it looked like a gem of a book and I couldn't wait to get started reading.

Sitting down last night with a nice cup of business-motivating tea I opened the book and what did I find inside the front cover but a little business card, completely unadorned apart from a few simple lines of text:

Opportunity
to create

the most profitable
business

Turn your annual income
into a monthly income
within 6 months!
1800 blah blah


Yeah sure it's probably some crazy kind of diet shakes and vitamins business, but what an enterprising approach: going to libraries and slipping your business card into subject-related books!

Just think of the potential applications: leaving little notes in Pritikin diet books saying "Opportunity - to create - the most delicious burger experience ever! - turn your tofu into take-away tonight!"; or slipping a card about your reconstructive surgery business into the Sharks of Australia book; or your anger management brochure into the Sharemarkets for Fun and Profit book.

I'm keeping an eye out for flyers advertising counselling practises specialising in overcoming delusions of grandeur in copies of John Howard's biography.